The ability to easily contact people around the world is what makes Facebook so popular. You can take advantage of this by marketing on Facebook. Continue to read to learn how you can use Facebook to your best advantage.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Interact with your fans regularly so you know what it is they want. If people post things on your page, take note. Many businessmen that are successful have received great marketing ideas that work from the general public. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Take advantage of Facebook ads and all they have to offer. Posting on your page only goes so far. Purchase Facebook ads to expand your business. These ads are not expensive and can quickly increase your followers and your sales.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through on any promises you make.
A Facebook advertisement can be a good investment. You ad can be customized to be shown only to certain ages or genders. You can use your own budget, doing as little or as much as you want to do. One of the advantages is that a long term commitment is not required. When the promotion is over, you can put an end to your ad.
A great way to interact with your subscribers is to respond to their comments on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Make sure to reply to all inquiries or complaints.
Be judicious about your updates. Subscribers will lose interest quickly if the content you share isn’t valuable. Updates need to be entertaining, helpful, or educational. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
You should give a product or service away to get people interested. Offer entries in return for liking your page. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Respond to any comments in your inbox or on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Any online content that you publish should link to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Hide your content from non-fans. Having hidden content will make it so those who are interested will have to become a fan. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Always answer to the comments and questions people send you on Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Share links to articles if they answer questions posed on your site.
Avoid posting updates that are irrelevant to your brand and customers. Take care when posting about current events so as not to bore or offend any followers. Post anything of a personal nature using your individual Facebook profile.
Provide value in every post you make on your Facebook page. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
Pay attention to the “personality” of your brand and build this with your marketing materials. When people see posts that are boring or stale, they will think that your products are also stale and boring. Have a little bit of personality while remaining as professional as possible when you can.
A group is a great idea for a company. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can give your customers valuable information and let the whole group in on deals and promotions. Don’t overlook this opportunity to learn more about your customers.
Seek out leadership opportunities on Facebook. Facebook offers a great place to become a leader within your niche. Look for any chances to comment or answer questions about topics you are familiar with. This gains exposure for the brand, which will lead to more fans.
It may be tough starting out in Facebook marketing. You can start by placing Facebook buttons on your website. This will give people a simple way to connect with your company and it is not very intrusive. Anyone who “Likes” your page will get updates on your company easily and quickly.
Always make sure to allow comments on your Facebook pages. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
Facilitate interaction between yourself and other fans. Let conversations flow on your page. Removing posts may infuriate some people. The only time you should intervene is if things start to become offensive to anyone.
Make sure your profile is always up to date. If there are any changes, make the changes on the profile page. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
Mirror your social marketing pages to the content on your website. For instance, if your site contains a lot of blue, be sure your Facebook page also does. People can easily connect your brand to your page this way. On the other hand, having two totally different pages can make customers confused.
Don’t use Facebook Update too often. This tool allows you to engage directly with your followers. However, only use this for truly important news and events, such as times of emergency, etc. However, using it all the time will get old to your followers.
Since so many people are using Facebook, you should be, too. This kind of marketing can be used to your advantage, no matter the size of your business. Keep these tips in mind in order to maximize your Facebook marketing efforts.
You need to not only use methods which work, you need to avoid those which don’t. There are tons of examples out there. People like to find the best practices, however they hardly look at the worst ones. Make sure you buck the trend and also learn what does not work.