You probably have quite a few family members on Facebook. Maybe your parents or grandparents even have a Facebook page. But do your customers have a Facebook account? Keep reading for information on how to conduct a successful Facebook marketing campaign.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or discounts to your users when they like your page. Follow through and actually award a prize or you will appear dishonest.
Facebook is primarily a means of sharing content. It isn’t just informal chit-chat, it can be a large content format. Use it in that way for your brand. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
You posts should always be professional when you are using Facebook marketing. While social media is known for being more relaxed, your business should always come across in a professional way. If you stay professional, people will always view you that way.
Always take the time to answer any questions and address any comments made to you through Facebook. Show that you appreciate their questions and comments, and give helpful responses. You can share the link to an article if it is going to answer any questions they might have.
Try out Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. If you want big results, ads can help you get them. They are affordable and effective.
Use custom tabs to make your Facebook page more efficient. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, you can have a contest tab if you’re running a contest.
Consider Facebook as a good way to share your content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Use it in this way. Write blog posts and then promote them using your Facebook page. You will realize that Facebook will help drive high traffic!
Try holding a giveaway. People like free stuff and may life your page for a chance to win something. You do not need invest much money, but you can increase your base of potential customers.
Know when to post about your business outside of your own Facebook page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. You’ll want to make sure that the attention you get is the type that you want. Only post when you have valuable information to share. Don’t ever spam!
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers will want to read your posts everyday on Facebook. Instead, put your money into Facebook ads.
Be sure your posts are valuable. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Make it easy for visitors to your Facebook page to subscribe or like your page. You can provide incentives for people to do so, which will make communication easier going forward. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Ensure there are easy to find areas in your Facebook page so followers can sign up. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Make your Facebook content “shareable” for others. If your page includes relevant information, your followers will likely share it. Because Facebook is a social media site, it thrives on interaction. Working to provide valuable information to your audience will help ensure your business succeeds.
Personalize your brand so that it is memorable. Boring content makes your brand look boring, too. Have a little bit of personality while remaining as professional as possible when you can.
Never make the assumption that Facebook is the only game in town when it comes to social media marketing. Although many people use Facebook, make sure that your target audience uses the site as well. Research your target demographic audience to find them in the social media sites they use.
Encourage your followers to interact with your brand and others on your page. If a conversation begins on a post of yours, let it continue. Acting like a hall monitor is no way to get on your users good side. You should only intervene if offensive statements are made.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. Only post content that your subscribers are interested in hearing about. Use a separate personal account to share details about your personal projects.
Design your Facebook page to be similar in theme to your website. You want to try to always keep with the same design theme. This helps brand your Facebook page with your business. If you make it totally different, this may cause your loyal customers to be confused.
Make sure your followers can easily share your content on Facebook. People will likely want to share your content. Sharing and interacting with others is the center of Facebook. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Ask your subscribers to share your content with their friends. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. You may also be able to provide them with some kind of a coupon code that they can use if they share your updates a certain amount of times.
Be sure you give your business some personality. If the information you post is bland, then people are going to think this about your business and products. Show a bit of personality, but make sure that you do this while remaining professional at all times.
Always answer to any criticisms on your page. Show your customers that you care about them and are willing to improve. Addressing this promptly will help others to see you in a positive light.
You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Use the information in the following article to create a successful Facebook marketing campaign. The harder you work, the more rewards you’ll see.
Marketing works best when it is targeted for specific demographics, and your Facebook marketing is no exception to this. If you want content that doesn’t attract those your products are meant for, you’re not going to be able to raise sales.