Many, many people use Facebook. That makes it a great marketing tool. Facebook does have some marketing options that require payment, but some of the most successful businesses can implement free ideas as well. No matter if you are paying or you are there for free, here are some good tips for you.
Give away free items to loyal or potential customers. Encourage your visitors to join your page in order to be eligible for some free products. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Talk with fans regularly to see what they want. Pay attention to any posts that people make. Lots of successful companies have implemented useful marketing strategies from their consumers. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Any content published online should be linked to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Also, use your Twitter page to link up to Facebook.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Free samples and discounts are another way to attract followers and get them to try your products. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Consider using Facebook advertisements. Posting on your page only goes so far. To reach more into your specific channel, you should buy some ads on Facebook. They don’t cost too much, but they are effective.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to them, especially if it is someone who needs customer service or has a complaint.
Facebook is primarily a means of sharing content. It can be used for so much more than chit chat. Treat it that way. Create informational posts and videos to post on your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Organize some sort of giveaway to gain attention on your Facebook page. Offer free samples to your subscribers who share your information with others. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Never ignore a message that someone sends you. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Share links to your business’s site or Facebook page if you have the information they need.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. These allow for increased organization, making your page very user friendly. For instance, when you have a contest going on, make a tab for just content info.
Always answer all the questions and comments sent to you via Facebook. Thank people that answer questions for you or provide other valuable information. If you have a page on your site that holds the information they need, share the link with them.
Think through your updates before you post them. Your followers will lose interest quickly if the content in your updates routinely has no value. Your updates should be educational, helpful or entertaining. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Don’t neglect your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. For a stronger Facebook marketing campaign, your audience should feel respected. This leads to engagement of your customers who can then spread the word to others.
Take the time to reply to comments or posts on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
You should think about the opportunities on Facebook with direct advertising. You can target it by sex, age, geographical location and even likes. You are also able to keep the ad within a particular budget, spending however much you want. One of the advantages is that a long term commitment is not required. You can stop your ad whenever you want.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Offer something that is unique when someone “Likes” your Facebook page. Likes are very important to improve the visibility of your company. Consider offering people something free and exclusive if they like your page. You can offer a discount on your products or even give a free item. They will click very fast if there is something free in return.
Develop discussions on your page to increase exposure. People enjoy being on the “inside.” There is no greater way to do this than letting your community get involved with the decision making process. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Pay attention to the “personality” of your brand and build this with your marketing materials. This will give you credibility and a sense of individuality. Have some personality, but continue to be professional.
Sometimes you have to spend time and money to make money, and this is true of Facebook. Facebook is an important marketing tool that deserves a true effort. Learn how to get the most out of this valuable resource and take advantage of the possibilities of social media marketing. Put real time and money behind it to succeed at it.
You are now better informed about Facebook marketing. Facebook is a very affordable method of marketing and implementing all that you’ve learned from this article is in your best interest. Make sure you start immediately because it is unlikely that your competition is using Facebook. You don’t want them to find this article as well and get started first!
You should definitely focus on finding a personality for your brand. This will give you credibility and a sense of individuality. Have some personality, but continue to be professional.