Marketing through Facebook is easy and appeals to a large audience. Don’t ignore its potential and what it can do for your business. Read on for Facebook marketing tips to see what it can accomplish for your business.
When you market your business on Facebook, post professionally. While social media is known for being more relaxed, your business should always come across in a professional way. If you stay professional at all times then people are going to respect you and your business a lot more.
Your fans should be interacted with on a regular basis so you can cater to their needs. Check out anything posted to your wall. Other businesses that are successful have gained great marketing ideas from their audience. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.
Having a contest is a good way to glean fans. Offer users prizes and discounts in exchange for encouraging people to like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
You must have an attention-getting page so that your page is set apart from the rest. Add pictures and color. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Link all of your content to your Facebook page. Link post summaries of blog entries from your site onto Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just create the offer and then make it a Promoted Post. You may find yourself with new followers if its a great offer.
Don’t let your Facebook page become overrun with spam. You can use filters to help edit the page and monitor content when you are away. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
Be sure and answer all questions that people post on your Facebook page. Thank them for contacting you, and give them a great answer. You can share the link to an article if it is going to answer any questions they might have.
Facebook is a great content sharing tool. It can be used for so much more than chit chat. Use it in this way. Use Facebook to promote your blogs from other channels. You can reach significant numbers of people on Facebook.
Offer an exclusive deal to those that “like” your page. Likes are something that can make your Facebook page popular. Consider offering people something free and exclusive if they like your page. A contest is a good idea as is a coupon or discount. If you offer something they want, they will likely click the button.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Create the offer and then make sure to post it on the wall. If it’s a good offer, it can be promoted to non-fans.
If someone takes the time to comment on your wall, give them the courtesy of a response. This will show that you care about what they have to say. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
It is important to have a lot of followers when using Facebook as a marketing tool. You should have 5,000 fans or more before you really start investing in marketing. The interest in your products will automatically start to skyrocket once that threshold is reached.
Be sure your posts are valuable. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Don’t do a hard sell though.
Contests are a fun way to build an audience. Reward those who sign up for your newsletter or like your page. This technique will increase your visibility without the necessity of spending much money.
Don’t think that Facebook is the only place that people go for social media purposes. This website is a great place to start with, but there are other sites out there that cater to different people. Research and make sure your target audience is using the site as much as you think they are.
Don’t post updates that are dull and boring. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. If you are going to put up personal things, do it on your personal page.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Try to post photos to your Facebook page that are professional. You want the photos to reflect the professional nature of your business. Use a good camera so that the photos that you take come out great.
Speak with your fans so they can be involved with the decisions you need to make as a business. People like to get involved. What better way to do so with your community than to get them involved in some basic decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.
Respond to any comments you get. This includes postings as well as emails. You’ll have to put in some effort, but fans will love the personal touch.
Create a Facebook page that is similar in style to your main business website. You should match your webpage colors to those on the wall of your facebook site. This helps brand your Facebook page with your business. If they are vastly different from one another, your following will get confused.
Your Facebook page should look like it is related to your webpage. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. It will assist people with relating it back to your brand. Making it different can confuse loyal customers.
Ensure your profile is always up to date. Should your business change, update your information on your Facebook page. Having an updated page is helpful to customers interested in all you offer. Altering your profile can make your page look fresh, too.
While it is a relatively new marketing tool, it has the potential to reach millions upon millions of people. You need to use it for your own benefit today. The following article will help you make sense of Facebook marketing so that you can use it to your advantage.
Ask your followers to share your page with friends. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You could promise to provide coupon codes with everyone once a given number of shares are made.