You probably have quite a few family members on Facebook. Grammy and Mama might be on Facebook, too! That said, are your customers on Facebook? Probably so. Keep reading to find out how to market to them.
Facebook is a great way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Think of it in this manner. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Traffic volume to Facebook pages tend to be quite high!
If you are using Facebook for business, do it professionaly. Although social media is relaxed, you should never post anything that could be deemed unprofessional. This will help to increase the credibility of your page.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
See if Facebook advertisements are a good fit. Typical postings are great, but there’s a limit to how far they can reach. When you want reach, Facebook ads are better. They are inexpensive, and can make a big difference.
Have a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” You won’t lose much money, and you will be able to communicate more with your customers than before.
Do not leave out people that are already fans. There are people that just want likes and then they forget about existing fans. For a great marketing campaign, you should respect and appreciate your followers. This is very rewarding, so don’t neglect your fan base.
When marketing with Facebook, your whole intent is to boost sales. Therefore, you should set monthly sales goals. This will help you focus on what you need to do to gain more sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Try buying Facebook ads. Make your ad targeted to a certain gender or age. You can also work within a budget and do as much or as little as you would like. Finally, you don’t have to commit long-term. You can stop your ad whenever you want.
You don’t want to be sharing updates that are not actually related to your own content. Only post content that your subscribers are interested in hearing about. Keep the business and personal pages separate so you can focus on your business better.
Be sure others are able to share what you’re posting to Facebook. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. Facebook is all about sharing and interacting with other people. The harder you work to provide great information, the more likely it is to be shared far and wide.
Sometimes you’ll need to post on Facebook pages that are not your own. Posting on Facebook pages that are not your own can get you a lot of attention. However, it needs to be the type of attention you need. Only post on other pages whenever can positively contribute in some way. Spamming other peoples sites can have negative consequences on your own site over time.
Don’t turn off functions that allow people to comment on the page. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.
Offer something that is unique when someone “Likes” your Facebook page. A page with many likes will get more attention. Think about offering something that’s exclusive and free to those that like your page. You can run a contest or provide it to anyone who Likes your page. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Ask your followers if they will share any content that you post. Provide incentives like discounts or freebies for sharing content. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
If someone takes the time to comment on your wall, give them the courtesy of a response. Doing so helps you develop a good reputation. You should consider a Facebook post like an email or a telephone call.
Make sure your postings are varied, but always stay on topic. You should always remain relevant, but it is very important to stop repeating the same things. Find different ways that you can engage your fans in terms of content. Provide photos, videos, or engage them with questions.
Give your audience a spot on where they can sign up to your Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Also, you can hold contests where you give away free things.
Don’t forget about event sharing when it comes to Facebook marketing. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. This is an excellent tool for reminding your customers of the event.
Facebook is not always the best social media outlet for marketing. It’s very popular but not necessarily good for reaching certain target audiences. Before you commit to Facebook, research which networks are most used by your target demographic.
Do not misunderstand that just because you have many subscribers, that means you have a successful campaign. Target customers who will buy your products and share your information with others. To find out your success rate, look at the conversion rate.
Be aware of what the purpose is of having a Facebook page. Just putting one up for the sake of having one is not enough. Is your goal to communicate with your customer? Or, is the point to help them communicate in your direction? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
Not only do you want to promote sales, but you want to build a fan base, too. Offer coupons and promotions to new and old followers. Offering promotions is a great way to attract new followers.
Don’t use Facebook’s update feature too often. This allows you to send out messages to everyone that follows you. Simply use this for integral news relating to your company. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
When you post to Facebook, try to stay on topic. If you sell homes, posting about how the government is changing interest rates is applicable and a great thing to do. You will bore and aggravate your readers if you post an off-topic link for Harlem Shake parodies.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Use common sense and these tips to come up with an amazing Facebook marketing plan. You will see a correlation between increased profits and effort put in.
If you have others post content to your brand’s Facebook page, make sure everyone’s doing it the same way. Consistency is king. You can even pre-write updates so there is no confusion.