Most people in America have a Facebook page. However, it can be used by you to better your business. Facebook offers some paid marketing options, but there are also some free things you can do to market your business on this popular site. Whether you use the free options or the paid options, the following advice will help.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Adding great photos and unique color combinations really helps. These pages are more enticing.
Offering contests is an effective way to increase your fan base. Offers can include discounts and prizes for users “liking” your page. Always actually send the prize or you’ll ruin your reputation.
Facebook is a content sharing medium. It is not just a place for chatting, but a great place to share content too. Don’t neglect this powerful marketing tool. Make sure that you incorporate professional posts about your product on your page. You will discover that Facebook has the ability to draw lots of traffic.
Be sure that anything that you post online has a link to your Facebook page on it. For example, if you write a blog, make sure to link each post to your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
A page is great, but a group might be a better idea. A group allows everyone to interact and feel like they know one another. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
Try very hard to make your Facebook page more unique and memorable than others. You can make a colorful or photo-heavy page. This will attract the most amount of customers.
Custom tabs can help you make your Facebook marketing strategies more efficient. Tabs will give you the opportunity to organize information on your page. For instance, if you have a contest going, a tab for that can be included.
Custom audiences allows you to personalize the emails that you send. Your conversion rate will be better and your campaign will be less expensive as a result.
Make sure to build a fan base when marketing on Facebook. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. After you hit that many people you should see your conversion rates start to rise.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You don’t need to spend much money until you’ve gleaned 5K fans or so. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Sometimes, you need to post stuff about your brand other places besides your own page. You can get some attention by posting on other pages. You need to make sure it is good attention. If you do post, only post worthwhile things. Avoid spamming at all times.
Sometimes, you need to post stuff about your brand other places besides your own page. Posting on another page gets attention. You’ll want to make sure that the attention you get is the type that you want. Post to other Facebook pages when you have something worthwhile to say. You don’t ever want to be guilty of spamming.
Immediately answer any questions and comments that your followers post on your Facebook wall. They’re taking the time to contact you, so the least you can do is reply. You would not ignore phone calls, so why would you ignore Facebook posts?
Make valuable posts. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Your posts need to be interesting and useful. Your followers must be able to benefit form every single post that you make. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Ask your fans to get involved in various decisions related to your company or brand. Customers like to feel they are being heard. Empowering them to make decisions is a great way to involve your community. For example, if you blog, try asking them what kinds of posts they would like to read.
One way to entice people to follow you is to only show content to those who are following you. When only followers can see certain parts of your page, it will make visitors want to become followers. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
If you’re using Facebook when trying to market a business, it can be tough to get started. Make sure you add a link to your Facebook page on your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.
Be sure that you’re trying hard to put a personality behind your brand. You don’t want your brand to be viewed as stale or stuffy. Have some personality, but continue to be professional.
You should now know much more about how to market on Facebook. Setting up a Facebook marketing campaign is not costly, so you can easily experiment with the advice from this article. Be sure you’re ready to start soon so your competition doesn’t have a chance. Who knows? They may have read this article as well, so get going!
Realize why you’re using a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Are you communicating to your customers with it? Or do you use Facebook to let customers get in touch with you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.