With how challenging it is to make your mark in the business world, you need to keep your eyes open for all opportunities. Through video marketing, your business can have an advantage. In this article, there are video marketing tips that can be used in conjunction with your business.
Don’t be afraid of video marketing. It’s possible to create effective, appealing videos without A-list stars and pricey equipment, a tripod and camera are sufficient. You may want to give a demonstration of the way your products are made or simply speak with viewers.
Video marketing allows you to reach your audience in a very real way. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Send out some sample products to the chosen questions.
It’s best to make as many videos as you can. This encourages viewers to keep checking your channel for new content. That means you also have wide exposure among new people who may happen upon your individual videos.
If your marketing video is more than 20 minutes in duration, you might run into problems. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you’re just updating folks, do it in 10 minutes or less.
To get your videos to go viral, provide excellent content. Top-of-the-line equipment is not necessary. If the video has valuable information, people will watch it no matter what the production quality is. That said, buying the best camera you can get can help you have a better quality video.
A big mistake in video marketing is to get caught up in production value. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.
Show people how to use your products through video marketing. How-tos are one great way to use videos to your advantage. Actually seeing what the product does is a great way to get someone to purchase something.
Video marketing provides the means to let you market your products and provide usage tutorials. People often want to know how a product works before making the commitment to buy it, after all. When customers see it works, they’ll buy it.
The cost of production does not determine the quality of the video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. Reading from a script can seem fake and sound awkward. Simply act naturally and speak directly towards your camera. This might not even be required. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
Honesty is what people want! The topic of your video should be something that holds your interest and believe can last. Be natural, open up to your audience and state your intentions right away to earn the trust of your viewers. People will enjoy your videos if they find that you are likeable and trustworthy.
If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. If possible, include this link in the video player. This way, should someone embed it or share it somewhere, the video and link stay together.
Video analytics are a must-have to get the most from your marketing videos. You can see things like how many video views you have, when it is viewed and where the traffic comes from. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
Does your business have any employees or colleagues? If so, then involve them in your videos. The person in front of the camera should be pleasant, happy and comfortable. Don’t hesitate when deciding to use more than one person.
Create a script for your video for the “hello” and “goodbye” sections. To start, you should identify yourself and your company, and the purpose of the video. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. People may wish to find out more about what your video is about, so you can utilize this time to get them more information.
Ask for help in your video marketing efforts. You may find it to be a challenge always coming up with video ideas. Friends, family members and coworkers can be an excellent source of inspiration for new and interesting concepts. Don’t just do this once; have meetings throughout the year so that you continue producing new content.
You should end your videos by asking your audience to take action. Some refer to this as a “call to action.” For instance, if you would like viewers to subscribe to your newsletter, guide them to a link you’ve given them in the description of the video. The key to success is to make these actions easy for your viewers.
Get personal with your videos. Show your audience how your products are made or some funny things that go on in your office. People will enjoy seeing a more personal, intimate side of your business.
Do not ignore the analytics for your video content. Use this to track views and your audience traffic patterns. Tap into the well of unknown customers by using the information provided by this data.
Remember to always share your video. Email it to friends and family. Start a blog on your website about the subject. Spread the word among current customers with a physical mailing or through email. Put it on your social media, too. Tell everyone you can!
Remember to write a greeting and a closing into your video script. You need to introduce yourself and your company, as well as what the video’s going to be about. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.
Do you get specific questions about your products? If this is the case, you can search for videos to help you learn more. You could, for instance, show your viewers how to perform a certain task with your product, use a certain feature or document how you prepare and ship your products.
Use video marketing on a variety of social media websites. If someone sees your video on YouTube, they may not realize you also have a Facebook page. When you cross promote, you’ll build traffic. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.
People love stories. Is there a story your products or company can tell? Be sure to share videos of any charitable event in which your company has participated. Consider adding customer testimonials as well.
You need to know for sure whether or not your video is reaping the results you want. Sure, you can look at the video and make an educated guess as to how people will respond to it. Hard data, however, is a much better way to figure out if you are hitting the mark. How many views did it get? How long did they watch for? Was it shared?
Using videos to help make your life easier when it comes to business sounds like a plan. Be creative when using any or all of the tips above. Put the passion you have for your business “on tape”. It may be the best thing that ever happened to your business.
Don’t make a video that doesn’t contain a call to action. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Provide clear directions to enable your customers to follow through and make a purchase. The best way to end every video is with a firm and strong call to action.