Nothing helps a business more than a fantastic marketing campaign, and there isn’t a better place to do it than Facebook! Your social media account can give your business the edge. Learn how to do it below and become an expert on Facebook marketing.
You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or discounts to your users when they like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Set up your blog so that new posts are automatically linked on Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Generate a buzz by offering a freebie through Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make your winners viewable to maintain the legitimacy of your contest.
Be sure there is not too much spam on your Facebook page. There are built-in filters that can help you monitor your page. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will lower your costs and increase profits in the long run.
Consider Facebook a type of content-sharing venue. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat Facebook in that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will realize that Facebook will help drive high traffic!
The most important first step to Facebook marketing is to build a solid fan base. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Facebook Offers can help you get the word out about a giveaway. All that needs to be done is you should get the offer set up and use the Promoted Post option. If the offer is extra special, you can promote it to people that aren’t fans as well.
Treat your old customers well. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If your fans think you respect them, your marketing will be successful. This leads to engagement of your customers who can then spread the word to others.
Always be sure that you’re answering things when people ask you questions or leave you comments. Try to answer their question with a helpful answer, and thank that person for contacting you. If you have a page on your site that holds the information they need, share the link with them.
Do not create a Facebook page if you lack business from regulars at your company. There is no reason for these customers to see the daily happenings at your company. Invest your marketing dollars in a targeted Facebook ad instead.
Custom tabs need to be used when creating a Facebook marketing page. The tabs will let you present your information in an organized manner. For instance, if you have contests, you can create a contest tab with information about them.
Get more followers by hiding content from those that aren’t fans. Having hidden content will make it so those who are interested will have to become a fan. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Seek out leadership opportunities on Facebook. Facebook is great for demonstrating your ability to be a niche leader. Seize all the opportunities available for commenting and answering questions that are related to your expertise. This will help you familiarize people with your brand, which means there may be more fans.
Free giveaways are some of the best tactics for your marketing plan. Reward those who sign up for your newsletter or like your page. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
Do not turn off comments; your fans need to tell you how they feel. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Use the focus of your business as the basis for creating a group. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can share discounts and any other helpful information. Another benefit of the group is finding out all about your customers feelings and needs.
Be aware of what the purpose is of having a Facebook page. You don’t have a Facebook page just to have one. Do you utilize it as a means to speak to customers. Or, do you want them to have a forum with which to contact you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
Avoid posting updates that are irrelevant to your brand and customers. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. If you must talk about other stuff, do it on your personal page.
It’s vital that you become familiar with certain Facebook marketing pitfalls, so that you can avoid copying them and sinking your own marketing campaigns. You can see lots of instances where people are getting it wrong or getting it right. People often forget to look at examples of mistakes so they can avoid them. It would be of great benefit to your business to learn what you need to avoid.
Make sure people can “Share” content on your Facebook page. If your page has valuable information, some of your audience may tell others they know about it. This will help improve visibility for your company. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.
Scheduling tools are important when using Facebook. This allows you to share information to subscribers who are on the computer. Try a wide range of tools to find one that works for you.
When you’re trying to make your business do well, then you’re probably feeling quite a bit of pressure if you’re a marketer. Using Facebook to market your business is a great way to find new customers. The advice you’ve read should give you a definite advantage.
Get involved with all of the conversations surrounding your page. Encourage the conversation between your followers. To help get conversations started, ask a question. Once you get a conversation going, join in. If you are having a good converstaion, you will see that your business will go up.