It’s probably safe to say that your friends and siblings are on Facebook. Almost all of your loved ones are probably on this website. That said, are your customers on Facebook? If you think so, marketing on Facebook might be right for you.
Contests are a good way to market and get new followers on Facebook. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through on any promises you make.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You need to monitor your wall, and any direct messages you receive. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Host a giveaway to generate attention. You can encourage buyers to join when you offer some free products to your regular subscribers. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Link all of your content to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Be sure that anything that you post online has a link to your Facebook page on it. For example, if you write a blog, make sure to link each post to your Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Facebook lets you share content. It isn’t just informal chit-chat, it can be a large content format. Use it in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Make a group rather than a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can use both of these options to keep your customers informed about and involved in your business.
Answer any questions and respond to comments on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. When you already have an answer available on your website, link to it.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Build a solid fan base on Facebook to succeed with your marketing. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that number, conversion rates skyrocket.
Facebook advertisements can help your marketing goals. You are able to customize your ad so that only one gender or a certain age group can see it. You can use your own budget, doing as little or as much as you want to do. Finally, you don’t have to commit long-term. Your ad can be ceased at any time.
Don’t forget the people that are already subscribed to your page. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. For a stronger Facebook marketing campaign, your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
You need to promote your customers making decisions regarding your brand. You make people feel important when you keep them involved. You can tap into this by having your community help you with some decisions. For example, as a blogger, you might ask your audience what types of posts they want from you.
To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on other people’s pages can attract attention towards your page. Be sure it is positive attention, though. Only make posts on other pages if you have something worth saying. Don’t spam other pages.
Find opportunities to build your leadership. Facebook is great for building leadership in specific niches. Find opportunities to share your expert knowledge in the area of you specialization. You will earn respect and admiration, which will in turn earn you more followers!
One easy way to get people to engage with your campaign is to give something away. Offer a contest or a giveaway to your current customers. This technique will increase your visibility without the necessity of spending much money.
Always make sure to allow comments on your Facebook pages. This is not the best way to moderate content, and will only drive away fans.
If someone ‘likes’ your Facebook page, give them a deal. You can garner lots of attention via “likes.” Send something free to a client if they go to your page and like it. You could give away a free sample or even a chance in a sweepstakes. The more benefit they receive, the quicker they will click that button.
Only add photographs to your Facebook profile that are professional. These are a great way to show off your business. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, invest your time in creating targeted Facebook ads.
When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. You can see lots of instances where people are getting it wrong or getting it right. You probably know how to find the most effective practices, but you may not think about looking for the worst ones. Learn what you should not do.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The amount of profit you make is directly related to the amount of effort you make.
There is no harm in asking fans to share what you post. Give them incentive to do so, like a discount or coupon. Give everyone a coupon code or discount after an update has been shared with enough people.