Facebook is a great place to market your business. Use it to your advantage and watch your business grow. Keep reading to learn more about marketing through Facebook.
Use a giveaway in order to drum up attention and interest on Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
Make sure you talk to your fans regularly in order to find out what they want from your business. Take note of things posted on your page. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Your fans are the reason you are successful.
Make sure that all content you publish online is at least linked to from your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Organize some sort of giveaway to gain attention on your Facebook page. Offer free samples to your subscribers who share your information with others. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Keep your Facebook page from becoming covered with spam. Look for the filters that allow you to easily remove it. Anyone with administrator privileges to your page has access to these filters.
Link all of your content to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Another option, besides a Facebook page, is to create a Facebook group. This will help generate an online community for better interaction. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Try putting out some Facebook ads for your business. Regular posting, while valuable and beneficial, only goes so far. If you want big results, ads can help you get them. They are affordable and effective.
Never ignore comments and questions on your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links within your Facebook page to address a visitors needs.
Consider creating a group instead of a page. Groups are like little communities where your fans can interact together. You can use both of these options to keep your customers informed about and involved in your business.
Use custom tabs to make your Facebook page more efficient. Custom tabs let you optimize information on your page for visitors that betters your business. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Answer all questions and comments sent to you via Facebook. Thank them for contacting you, and give them a great answer. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Custom audiences allows you to personalize the emails that you send. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Try holding a giveaway to boost interest in your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It will only cost you a small amount of money to garner a lot of attention and new followers.
Learn how to build a fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Hiding content from people who are not fans is wise if you want visitors to become followers. Having hidden content will make it so those who are interested will have to become a fan. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. These clients only show up every now and then, so they are not interested in following daily posts. Spend your money on more targeted Facebook ads.
It can be a little rough in the beginning of your marketing efforts. Make sure you add a link to your Facebook page on your website. This can lead visitors to your site without you doing a lot of extra work. When fans “like” the business via Facebook, you can update them on what happens in your business easily.
Always respond to people when they make a post to your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Users should be encouraged to interact with the other fans as well as you. If you find a conversation that was started on a post you’ve made, let people continue it. Don’t delete their post or you might insult them. Intervention should only come if something gets offensive.
Make sure your posts have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Steer clear of selling too much, however, or you may tire your followers too quickly.
Don’t use Facebook’s update feature too often. Update messages your followers directly. However, only use this for truly important news and events, such as times of emergency, etc. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
Speak with others through your Facebook page. Get your followers talking to one another. To help get conversations started, ask a question. Once your followers start having a conversation, join them. This kind of personal interaction can help form a bond with your clients, turning Facebook fans into life-long customers or clients.
Even though it is a relatively new method for marketing, Facebook can help you reach a very large audience. Instead of ignoring it, be sure to implement Facebook marketing. Take to heart all the Facebook marketing tips below so that you can really succeed.
Ask your visitors to share your page among their friends. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. Give everyone a coupon code or discount after an update has been shared with enough people.