Do you understand Internet marketing? Does your experience include Facebook? Have you mastered traditional marketing, but need to learn more about new approaches? The tips you are about to learn will improve your skills while using Facebook marketing.
Be sure that anything that you post online has a link to your Facebook page on it. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, use your Twitter page to link up to Facebook.
Reply to followers when they write something on your wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply back, particularly if it is a complaint or someone who needs service immediately.
Keep your page creative and different from other pages. You can do this by making your page colorful or adding lots of photos to it. These types of pages certainly do attract more attention.
Generate some attention for your Facebook campaign by organizing a giveaway. Encourage your visitors to join your page in order to be eligible for some free products. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
Make sure your Facebook page isn’t being inundated with spam. You can put filters in place that will help you to keep things on track when you are away. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
Answer all questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Never hesitate to share links within your Facebook page to address a visitors needs.
Consider Facebook a type of content-sharing venue. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Think about setting up a group on Facebook. That can be a meeting place where you are able to answer questions and where you and customers can interact. You can inform group members of special discounts and offer them all types of useful information. This can be a great way for you to know your customers.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and then turn change the status to “Promoted Post”. If your offer is really good, you can consider opening it up to non-fans.
Never share updates that seem irrelevant to your own content. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Use your own personal Facebook account if you wish to do that.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers will want to read your posts everyday on Facebook. Spend your money on more targeted Facebook ads.
Always know exactly why you have a Facebook page. From a business standpoint, you should always be actively promoting yourself and your products on your page. Is your page informing your customers on your latest deals, sales and promotions? Or perhaps it is so that they may contact you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
You want to increase sales through your Facebook marketing efforts. So set a monthly goal for a particular amount of products sold. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you don’t reach your goal, reevaluate what you are doing.
Try posting professional photos on the Facebook page. They will really help raise the perception of your company. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Remember the purpose of your Facebook page. Do not just have a Facebook because it is the “in” thing to do. Is it being used to speak with other people? Or, do you want them to have a forum with which to contact you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
Try to engage an open forum on your page. A post may generate a conversation that you should try to keep going. Deleting it or telling everyone to remain on topic can cause people to become offended. Intervention should only come if something gets offensive.
Make sure that your Facebook page has professional photos. These photos show others great shots of your business. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.
Use contests to boost your likes. A discount on your products or a valuable item is a good prize to offer to the winner. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. When you reach a certain goal, give a freebie or special price to the winner. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.
These tips have just given you an advantage over your competitors. But, the above advice needs to be used properly. Planning begins now, so use this advice and do it right.
Do not share Facebook updates too frequently. It can be used to send a direct message to those following your page. Use it only for news and events that are important, such as emergencies. However, using it all the time will get old to your followers.