Do you want your business to gain exposure among millions of people? Were you aware that Facebook could assist you with that? Millions of potential clients are on Facebook right now, just waiting to become your customers if you market to them properly.
Communicate with fans on a regular basis. You should be taking note when people make posts on your Facebook page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Generate a buzz by offering a freebie through Facebook. Offer free products or discounts to subscribers when they join. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always award the prize though; you don’t want to be viewed as dishonest.
Make sure any content you publish is linked through your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Use a contest to build talk about your brand. You can encourage buyers to join when you offer some free products to your regular subscribers. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Think about creating your own group rather than just a page. Facebook groups are a great way to get people to interact more. You can also use a group and a page to give updates and allow users to share content.
Remember the audience you already have. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Your audience must feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Create the offer and then make sure to post it on the wall. If your offer is really good, you can consider opening it up to non-fans.
One way to entice people to follow you is to only show content to those who are following you. The strolling visitor will sign up to be a follower if they really want to access the information. Leave a good portion of your content visible for both SEO and enticement.
Make sure that you stay active answering the questions on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. A good way to begin is by adding Facebook buttons to your own sites. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.
The most important first step to Facebook marketing is to build a solid fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. Your conversion rate will climb quickly after you have gained several thousand fans.
Using Facebook as an effective marketing tool requires an investment of time and effort on your part. You don’t have to post updates all the time, but you should post the regularly. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.
Consider buying advertisements on Facebook. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can work within a certain budget, doing as little or as much as you desire. There are also no long-term commitments required. Your ad can be stopped any time.
Don’t turn off the option that lets others post whatever they want to your page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
The goal of using Facebook is to garner more sales. Setting monthly goals will help you do this. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Make sure you are posting professional photos on your Facebook page. People will see them and think highly of your firm. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Give your audience a spot on where they can sign up to your Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Contents and giveaways are a great idea.
You should always cultivate relationships with those who interact with you on Facebook. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Keeping your content fresh is a great way to build a relationship that lasts. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Ask followers for insights on how to improve your business. They will be honored that you think highly enough of them to want their input. Asking them to help with basic decisions is one great way to do this. For example, if you blog, ask readers to suggest post topics.
Facilitate interaction between yourself and other fans. This will help keep the conversation going about your products and services. If you stop it, they may not feel comfortable on your wall any more. The main reason you should ever get involved is when the thread is becoming offensive or racist.
Facebook can be an incredible marketing tool for your business. You can show so many people what you can offer them. Apply the advice in this piece and expand your business while socializing with customers at the same time. So what are you waiting for? Get out there and start promoting yourself!
Ensure your profile is always up to date. It is important to keep your customers informed of changes. Keeping your page up to date can be helpful for customers who are interested in what you have to offer. Changing the look of your page can also keep it looking fresh.