Are you the owner of a small business or someone who is interested in marketing? Have you been searching for the latest in marketing? Releasing an online video series may be perfect for you. By creating videos and posting them online, you can attract new customers and inform them about your products. Continue reading in order to learn more.
Your marketing videos need to be as concise as possible. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
When it comes to videos, the more the merrier. New videos should be posted regularly so that your customers will expect new content from you. Having numerous videos online also increases your exposure and the awareness of your brand.
Keep your videos relatively short: no more than 10 or 20 minutes. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. This includes things like video annotations. This is great for sharing links, adding extra information about your product or providing a coupon code.
As you create content for video marketing purposes, try not to obsess about production values. A high production value does not actually equate to getting a good return on what you invest into it. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
Realize that making your marketing video is just the first part of your video marketing strategy. Getting lots of viewers is all about how you promote your videos. You’ll get more clickthroughs with good marketing techniques. You might have made the greatest video in the world, but people need to know where to find it.
One way to get content for a video is to find a team to work with. It doesn’t have to be coworkers, as it could also be family, friends or even an organization you’re a part of. Be sure to include their names in the credits at the end to give them some publicity.
If your customers have a hard time using your product, make a video explaining how to do so. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.
If your video’s objective is pushing a product to the individuals watching, make certain that you include some hyperlink near the bottom of the frame or the page’s margin. It’s best if the link sits inside the player, but works in the description if that’s not an option. This way your link is always connected to your video, no matter where it ends up.
Include an opt-in form for your mailing list on every page where your videos are posted. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.
The truth will set you free – and get you more viewers. Put your passion into the video. Adopting a more transparent, candid tone will come across to viewers as an indication of reliability and trustworthiness.
Always request something of your loyal viewers when publishing a video online. This is better known as the “call to action”. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. If you want it to work, you have to make things easy for viewers.
Video marketing can be used to make your business feel more personal. Video taping the effort that goes into making your products will give consumers a behind-the-scenes look at your operations that they’ll appreciate. Customers feel more strongly about your company when you have incorporated a personal side.
Your intro and outro should both be scripted. You need to introduce yourself and your company, as well as what the video’s going to be about. At the conclusion of the video, put your business name in the video.
Make video responses to frequently asked questions. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. This way, you’ll be able to answer questions for a broader audience.
Video marketing can get the word out about your website or your social media page. Not everyone uses Facebook. This way, you can increase the amount of traffic you get on all of your sites. By doing this you can increase business on your website.
A personal connection with customers can be built through video marketing. Make a funny video about what goes on in your office. The personal connection you build will be priceless.
Don’t let being camera shy keep you from using video marketing to promote your business. Set up a video contest that offers desirable prizes for the best videos. People will want to want to get their video out there!
If your customers keep asking the same questions over and over again, make an FAQ video to address them. It is common to find text FAQs, but videos are even more dynamic. They can find out what they are interested in this way.
Figure out how to determine whether your video is successful or not. Of course, you can just try to guess about the success of your video. Statistics and hard data are a concrete basis on which to base your decision. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.
If you don’t like making videos, other people can help you make them. Have a video contest and give prizes to the people that make the best ones. Let customers know ahead of time that the winning entry will be used to promote your business.
Comments will have to be moderated on YouTube videos. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. If you are unable to moderate the comments section, you might consider disabling them.
When using YouTube to upload videos, get ready to moderate comments. Negative comments will convey a negative image of your brand and viewers will not feel comfortable about commenting if they see a lot of unpleasantness. If you are unable to moderate the comments section, you might consider disabling them.
Focus on shorter videos with high information output. Most folks have the attention span of a gnat. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. Great content is no longer great if the viewers become distracted amidst the greatness.
Shorter videos can be more effective than long ones. Don’t go over three minutes if possible. Five minutes is the maximum. Remember to keep it short and sweet.
Shorter videos are best. A good time period is about three minutes, as you can provide the viewer with important information without overdoing it. Five minutes is pushing it, but it can work if you have very interesting content. Brevity and concision should be your goals.
Time-lapse photography can be a useful technique in video marketing. Run a video camera in your place of business for a day and let it capture raw footage. Then edit it into an amazing video. This will allow your customers to see how your business works and will offer them an insider’s look into your company.
Try to let your unique personality come through in your videos. Viewers will appreciate being able to relate to you. When people feel comfortable with your company, they will want to spend money with you. Customers will also remember you as they are using your products.
Offer a contest on your webpage, and give your viewers a chance to enter and win some great prizes. This can be something silly such as telling a joke or doing something funny; or it can be something serious such as a demonstration or how-to video. Videos made by customers and users help build a sense of community.
Every day, more and more online users are turning to online video to learn, interact and be entertained. Video marketing may just be the edge that your business needs to be more competitive in today’s world. You can put together a very effective video marketing campaign simply by utilizing some of the advice that has been provided to you here.
Music should be used. Think back to any commercials you see on TV or on the Internet. You’ll likely discover that most of the interesting commercials have some music. Conjure a suitable style of music and use it in the video. This way, you’ll have a more enticing and entertaining video that your viewers will enjoy. If you aren’t comfortable with being onscreen, this will also help you.