Nowadays, video marketing is becoming one of the most popular forms of marketing. It’s easy now to just get a camera and make a video to share online. People all over the world can watch and share videos. If you’d like to get into video marketing, here are a few tips you need to know.
Videos should be concise and have a clear point. People generally have a small attention span and want quick access to information. If you need a long video, think about spreading it over several shorter chapter style installments.
You should not be intimidated by video marketing. It is simple to make a good video with basic equipment. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. It is possible to add your own annotations. You can thus share links, add more information or place coupon codes in the video package.
Video marketing gives you a way to be more personal with your customers. Have customers supply you with questions to answer in a weekly video. You can even give away freebies to viewers who send in the best questions!
Include some screenshots of your site in the video. This lets viewers become a little more familiar with it. Screenshots can also be useful in how-to videos. Simply figure out how to save your screenshots and splice them into the videos using your editing software.
Interesting content is king. Make sure your videos are fun and entertaining while also giving your viewers important information. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. People are interested in videos that tell them something useful, not just a dull ad. If you have interesting videos you will get more viewers.
Make sure all your videos are 20 minutes or less. If you want to show how to use your product, you can use around 20 minutes. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
If you have a team of employees, get them all involved in your video marketing efforts. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. Having a variety of people in your videos can make them more interesting.
Production value is not the most important consideration in producing your video marketing content. You won’t get a lot of views just because you spent a lot of money producing something. Even large corporations, like Dell, have been successful with simple demos made by employees.
Use video marketing to give potential customers a more personal look at your business. Show people how your products are made, or let people see what it is like to work in your office. People will like to see that there’s a more personal side to the business you run.
Always choose interesting titles for your videos. Make sure it relates to your video and is easy to remember. A really good title can help to draw curious viewers in. Take a little time to create creative titles for your videos.
Your videos can also be used to promote other websites or guide people to your social media sites. If someone sees your video on YouTube, they may not realize you also have a Facebook page. Share your information across multiple sites for increased traffic. Social media sites linked to your video sites can really increase traffic and business.
Of all web searches, directions on how you do something rank highest. When you make a video tutorial, the people that wish to learn about that skill will seek out videos like yours. This means you’ll always have visitors in your niche. When they know you are an expert, they’ll come back for more.
If you do not want to create videos yourself, get others to do it for you. Sponsor a video contest in which those who make the best videos receive prizes. In exchange for the prize, let people know that the winning video will be used as a commercial for your project.
Try to stay on topic and keep focused with each video. You don’t want to find yourself wandering too far away from the topic. Develop an outline of your video before you start shooting it. Keep your eye on the prize and stick with what the topic is teaching if you are hoping for marketing success.
When you know how your video was received, get onto video 2! Try to get better and better with every video you produce. Create more targeted content, use a higher grade of equipment, learn professional production techniques and turn out one great video after another.
Don’t ignore video content analytics. You can see how many times people watched the video and where people watch it from. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
Make sure you build a way to track results into your video. Watching the video yourself will give you an idea as to what people might think of it. Statistics and hard data are a concrete basis on which to base your decision. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.
Don’t try doing it all alone. It is not easy to constantly be creative and come up with new ideas. Getting input from other people is a great way to come up with new and useful ideas. Do brainstorming with these people whenever you can so that you’re able to advertise more effectively.
Whenever you are able to, share your video. Send it to your friends and loved ones. Write up a blog post on it. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Put it on Facebook, YouTube and whatever video hosting sites you may use. Spread the message!
Make sure you don’t neglect to share your videos often. Send an email with it to your family and friends. You might also embed the video into a blog post, or on a special section of your website. Let current customers know about it by sending an email message or other type of communication. Don’t forget to use social networking sites to get the word out. Tell people!
It is hard to hold people’s attention for a long period of time. Try to keep your video to three minutes to ensure you provide all the information necessary without losing the viewer. If you are demonstrating how a product works, you can have a video that is five minutes long, but you really shouldn’t go over this time. Short and sweet videos are best.
Upon posting your video on YouTube, you must be ready to moderate comments. Negative comments will convey a negative image of your brand and viewers will not feel comfortable about commenting if they see a lot of unpleasantness. If things get too out of hand, you should just disable comments altogether.
Do not allow your videos to appear as ads. You will lose a big chunk of your audience if you try to sell to them in every video. There should always be new and creative content. You can focus on tips, Q & A sessions, product demos or informative pieces.
With a bit more information about marketing with video, now you ought to be comfortable enough to start this marketing campaign. Always remember the lessons you have learned throughout this article, and apply what you have learned wherever and whenever applicable. You will see that it will bring you new business when you do video marketing.
Make an introductory video that describes your business and encourages people to subscribe to your email list. Mention an incentive, such as a free eBook or contest. Putting a face with your brand lends credibility to the project.