Facebook has become a very popular social media network. Even though there are already hundreds of millions of users, tons of people are still joining the site every day. If you have a business, Facebook could be a great opportunity for you to build your brand. Keep reading to find out more.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Follow through and actually award a prize or you will appear dishonest.
Consider Facebook as a good way to share your content. Facebook is not only about socializing; it’s a major source of content. Think of it in this manner. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook can drive a ton of traffic to your sites.
You must build a healthy Facebook fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After that threshold has been reached, your conversion rate is going to start marching.
Be sure and answer all questions that people post on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. When you already have an answer available on your website, link to it.
Look into buying ads through Facebook. These can be customized for people of a specific gender or age to see them. You may also use a given budget and do a lot or a little as you can manage. There isn’t a huge contract either. Your ad can be taken down at any time.
Do not forget about your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Respect and reward your audience as much as you can. These customers can champion your brand if you engage them effectively.
Carefully consider any updates you plan to post. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Updates need to be entertaining, helpful, or educational. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Be very carefully about the updates you post. Subscribers will lose interest quickly if the content you share isn’t valuable. Your updates need to be useful, entertaining or educational. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. You should definitely be focusing on targeted Facebook ads.
If someone ‘likes’ your Facebook page, give them a deal. If someone likes your page it will get you a ton of exposure. Try offering something exclusive and free to people for “liking” your page. It is something that you can give to everyone or offer a sweepstakes. If you offer something they want, they will likely click the button.
Take time to answer questions and respond to comments posted on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Use a Facebook group page just for your business. This should be a place for customers to get answers to their questions as well as chat among themselves. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. You’ll build a personal relationship with your fans this way.
Be sure that you’re making posts that have value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
Personalize your brand so that it is memorable. If your posts are boring and stale, your brand appears so as well. Though you should remain professional, be sure some personality is shown.
Ask your fans for advise about various decisions you need to make about your company or business. Customers like to feel they are being heard. There’s no better way than to get your community involved in making decisions for your company. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Do not share Facebook updates too frequently. That allows you to send direct messages to everyone that follows you. But, it states you can only do so for important events, such as emergencies. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.
Make sure you try your best to give your brand a personality. If people find your information to be bland, they will think that about your business. Show off a bit, but stay professional.
Schedule your updates through a tool if you can’t do it yourself on a regular basis. Use a tool that enables you to share your posts when your followers are mostly likely to be on Facebook. You may need to try several different schedulers to find one that offers the features you desire.
It is important to understand the reason for your Facebook page. Don’t just get one so you can say you have one. Are you using it to communicate to customers? Or do you have it so that your customers can keep in communication with you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
Facebook provides you and your business with an unlimited reach. Now that you have read this, you should know how to use this type of marketing. It’s time to start integrating Facebook into your marketing strategy.
Do your best to keep up with all comments made on your page. Do not neglect the messages directly on your page or your inbox. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.