Facebook is a great new opportunity for you to promote your products to millions of people. You can use the infinite power of social media to help your company become the most successful it has ever been. The next few paragraphs are a treasure trove of information that will reveal the secrets to successful Facebook marketing.
Be certain that your online content is linked from the Facebook page of your business. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Free samples and discounts are another way to attract followers and get them to try your products. Be sure that you come through in awarding your prize, or no one will trust you again.
You need to have a unique Facebook page if you use it for marketing purposes. You can do so by giving your page an attractive and eye-catching design. Most users on Facebook are visual.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You will have to closely monitor your wall and watch for @ messages pertaining to you. Make sure to respond to both positive and negative feedback.
Check comments on your Facebook page regularly and respond promptly. Thank people that answer questions for you or provide other valuable information. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. Use many colors and images relating to your product. Facebook users usually respond better to these pages compared to plain ones.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
Keep spam off of your Facebook page. You can use filters to help edit the page and monitor content when you are away. Any administrator can type in keywords using this tool that will automatically filter it out.
One great way to get people to pay attention to your brand is to give away something. Reward those who sign up for your newsletter or like your page. It doesn’t cost much, and it is a great way to reach out to customers.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and turn it into a Promoted Post on your wall. You can promote it outside your fan base if you feel it is a great offer.
Use care in selecting your updates. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your content should entertain, educate or offer some help. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Sometimes, you need to post stuff about your brand other places besides your own page. Posting information on other people’s Facebook pages can garner a great deal of attention. You want this to be positive attention. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spamming because this will just annoy people.
The whole point of Facebook marketing is to boost sales. You should set monthly goals to reach in sales. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you are not seeing the type of business you want, you may need to adjust your strategy.
Make sure to give someone incentive if they “like” your page. A page with many likes will get more attention. Make it worthwhile to like your page. You can make it a contest or you can make the gift for all. If you give them something they like, they will probably not hesitate to “like” you.
Try to add value and relevancy to each of your Facebook posts. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Provide value in every post you make on your Facebook page. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
Give your followers something to sign up for. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Hiding content from people who are not fans is wise if you want visitors to become followers. You will get more fans this way because they will want to see the hidden information. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Make a group just for your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. Here, you can inform your customers of any special deals you have going on. Another benefit of the group is finding out all about your customers feelings and needs.
Make a Facebook group for your brand or business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You may inform you audience about deals and give them other relevant information. This is great for you to get to know your customers.
Have your fans get involved with your various company or brand decisions. They will be honored that you think highly enough of them to want their input. You can tap into this by having your community help you with some decisions. For example, if you run a blog you could ask them what kind of posts you should make.
Facebook marketing is both challenging and rewarding. Use Facebook as a part of your marketing campaign and watch things turn around quickly. Use the expert advice from this article to give yourself an even greater advantage.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. A good way to begin is by adding Facebook buttons to your own sites. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.