When you’re trying to learn about marketing on Facebook, you are going to come across a lot of myths. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. This article identifies the basic steps needed if you want to be successful.
Facilitate regular interaction with your followers so you understand their needs and interests. If you have people posting to your page, pay attention to them. Lots of successful companies have implemented useful marketing strategies from their consumers. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
Make sure you talk to your fans regularly in order to find out what they want from your business. If a person takes time to post on your page, make a note of what they said. Numerous successful businesses have benefited from marketing ideas learned from the public. When someone posts on your page, make sure to respond to them.
Reply to any comments left on your wall. You should monitor your wall regularly and also any related @ messages. It is important to reply to everyone, even more so if it is a complaint or a question.
Increase customer engagement by commenting on the things they post on your Facebook wall. This means you’ve got to monitor your wall regularly. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Creating a contest for your Facebook page is something that you can have some success with. Give away a desirable product to get people excited. Update your Facebook page with the winners, and repeat this any time you want more fans.
Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Link all of your published content to your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Try very hard to make your Facebook page more unique and memorable than others. You can do this by making your page colorful or adding lots of photos to it. An appealing page is much more enticing than an ordinary page for Facebook users.
Make sure your Facebook page isn’t being inundated with spam. Sites that are riddled with spam can end up turning potential customers off. Your administrators can update the filters as new spam is added to your page.
Consider Facebook to be a platform in sharing content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook usually drives up a bunch of traffic.
Your current customers need to be your main focus. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. In order to market using Facebook, your audience should feel respected. This can help your brand earn real engagement, so do not forget about your champions!
If someone ‘likes’ your Facebook page, give them a deal. You can gain a large amount of attention quickly by the use of the “like” button. Think about a good reward to offer when someone likes your page. You could give away a free sample or even a chance in a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.
A fan base is a must before you begin marketing on Facebook. Wait on marketing your products until you have a fan base. Once you gain a large following, you marketing efforts will become much easier.
Provide sign-up forms on your page. You can provide incentives for people to do so, which will make communication easier going forward. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Facebook ads can be a good investment. You can target it by sex, age, geographical location and even likes. If you have a budget, do as much as you want. There are also no long-term commitments required. You can end the campaign whenever you like.
Hiding your content from non-fans is an effective method in converting visitors into followers. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Leave a good portion of your content visible for both SEO and enticement.
In return for a “Like”, provide an exclusive reward. A page with many likes will get more attention. Think about offering something that is free and exclusive when they “Like” your page. You could give away a free sample or even a chance in a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Put effort into your Facebook marketing campaign. Marketing on Facebook takes a major effort, but it can lead to great success. You will never find success if you use someone that is already really busy to update your Facebook page. Hiring someone may be the best bet.
When a follower asks you a question on your wall or makes a comment, always respond. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Facebook is similar to a phone call, you would respond to that, right?
Be sure folks are able to “share” content via your Facebook presence. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook is all about sharing and interacting with other people. If you put in the effort, you’ll find your content is shared throughout Facebook.
Facebook marketing is all about eventually selling more of your product. To keep you on track, set short term sales goals. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you do not get the results you need, your strategy might need some tweaks.
You should definitely focus on finding a personality for your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Show some personality, but stay professional.
Run competitions and/or contests for getting the most likes on your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This is a great way to get subscribers.
Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. Some segments of the population actually prefer other sites. Do some homework to find out where your niche audience spends their social media time.
Make sure your profile is updated. If there are any changes in your business, change your profile page to reflect them. Your customers need the most up to date information to get in touch with you. Regularly changing up your Facebook page will make people want to keep coming back.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. It is fortunate that this article is about solid marketing advice rather than trends. You will find out that your marketing will be the best it can be by using these tips.
If you aren’t able to update your Facebook status regularly, use a tool to schedule updates. They post your content for you at preset times. Test drive different scheduling tools until you are able to find a tool that has what you need.