Building a strong Facebook presence is a terrific method of business promotion and customer contact. You must learn a few things about marketing on Facebook before you get started, however. Check out these timely tips that will start your Facebook marketing campaign off on the right foot.
Contests are a fantastic way to increase interest in your company. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Always respond to comments written about you or to you on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to all your subscribers, particularly those that have questions and/or concerns.
If you’re marketing your business on Facebook, you should be professional about it at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. People will trust and respect your business and what you have to say if you maintain a professional tone.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be done by creating a more colorful page and adding things like lots of photos. This will attract more users.
Link all of your content to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Try making a group as an alternative to creating a page. A group creates a community of users all interested in a common topic. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Facebook is a great content sharing tool. It is not just a place for chatting, but a great place to share content too. Think of it as such. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just set the offer and choose to make a Promoted Post. Depending on the offer, you may even want to promote it to people who aren’t followers.
Answer all questions and reply to all comments. Try to answer their question with a helpful answer, and thank that person for contacting you. Share links to articles if they answer questions posed on your site.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Contests are a fun way to build an audience. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It doesn’t cost much, and it is a great way to reach out to customers.
The first step to success with Facebook marketing is having a solid base of fans. Not too much investment should be put into any promotions until you have thousands of fans. Large numbers of fans will cause the rate of conversation to skyrocket.
Be careful with your Facebook updates. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Make sure your updates are fun or helpful. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
Make sure to put your current audience in the forefront of your priorities. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. A respected audience is a happy audience. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
When marketing with Facebook, your whole intent is to boost sales. Thus, you should try to set achievable goals each month. Thousands of likes mean nothing if they can’t be converted to real money from sales. If your business hasn’t improved, you might want to change your strategy up.
Companies like car dealers may not need a page on Facebook for their business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Spend your money on more targeted Facebook ads.
Facebook is not necessarily the best place for your marketing. There are other social media platforms. This network has lots of fans, but certain age categories and other demographics like others better. Do some homework to find out where your niche audience spends their social media time.
The goal of Facebook marketing is to increase your overall profits. Because of this, you need to establish monthly sales goals. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
A good way to convert visitors to your page into followers is to hide content from non-fans. Casual visitors will turn into followers in order to gain access to the fans-only content. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Everything you put up on Facebook needs to have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Realize why you’re using a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Do you utilize it as a means to speak to customers. Or perhaps it is so that they may contact you? Using your Facebook page to market is different from using your page to communicate with customers.
Having read this article, you should now have a much more efficient way of approaching Facebook marketing for your company. Remember to adapt your strategies in function of the niche you want to target for better results. Use what you’ve learned here as the basis for launching a successful campaign.
Attract extra likes to your Facebook page by running a special promotion or contest. Offer discounts or a freebie to the winner after you have met your target goal. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.