Facebook is a site where people love to visit in their spare time. It’s a good use of time if you market on it. A ton of people have Facebook and you can attract many new customers if you just know how. This article shows how you can get great results with Facebook.
Regular interaction is key. Take note of things posted on your page. You can gain valuable ideas from these posts. Your current fans are the reason for your success so don’t ignore what they have to say.
Hold Facebook contests. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure to follow through on any promises you make.
Try a giveaway as a way to boost your Facebook marketing. Offer these free items to those who subscribe to your page. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Look at Facebook as a great way to post content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it as a marketing medium. Write blog posts and then promote them using your Facebook page. Facebook will bring you a great deal of traffic if you do.
Make a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All that needs to be done is you should get the offer set up and use the Promoted Post option. If the offer is very good you can also promote it to those who are not fans.
Don’t forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If you want to do well with Facebook marketing you are going to have to respect your audience. Doing so creates brand evangelists that will spread the word to others.
Answer questions and comments quickly. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Additionally, post a link to an article on your site if it can answer their questions.
Think about purchasing a Facebook ad. Ad customization options for age, gender and more can help you. You can control the budget, and the amount of effort put into it is completely up to you. You don’t have to make any commitments long-term, either. Your ad can be taken down at any time.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Your conversion rate will be better and your campaign will be less expensive as a result.
Consider carefully before you promote your business on someone else’s page. Posting information on other people’s Facebook pages can garner a great deal of attention. But really consider whether it’s the type of attention that’s best, overall. Only make posts on other pages if you have something worth saying. Don’t resort to spam.
In order to make the most of your marketing efforts, build a fan base that is solid. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After that threshold has been reached, your conversion rate is going to start marching.
Be selective when it comes to posting updates. People will lose interest right away if you are not posting any valuable content. Updates ought to be fun, informative and useful. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Carefully consider any updates you plan to post. Subscribers will get bored if your updates contain no value. Updates ought to be fun, informative and useful. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
You can offer prizes for Facebook “likes”. Likes can draw new attention to your page. Think about offering something that’s exclusive and free to those that like your page. It could be something everyone gets or even a sweepstakes. If they know they can get something they want, they will like it without hesitation.
Be sure that your Facebook page allows sharing of content. Providing useful information on the page will cause people to share that information with their friends. Sharing and interaction is how Facebook thrives. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Most people market on Facebook because they want to improve their sales. So set a monthly goal for a particular amount of products sold. This will help you focus on what you need to do to gain more sales. If you aren’t seeing appropriate sales, adjust your marketing strategies.
Personalize your brand so that it is memorable. If you are boring they will thing your product is too. While you do want to convey your brand personality, you must keep everything professional.
Keep your audience as informed as possible regarding your products and services offered. You don’t have to make 10 posts a date, but you should update regularly. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.
Use Facebook as a marketing tool for your company. With these tips, it’s easy to see why Facebook can be such a powerful marketing tool. Put these ideas to work and watch your business expand.
Make sure you are posting professional photos on your Facebook page. These photos show others great shots of your business. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.